Back to School 2014

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Following our success with the Mother’s Day and Ramadan TVCs, MoneyGram assigned us to produce two Back to School TVC’s for Africa, Caribbean and the Latin American markets.

Produce demand and engagement with the true meaning of Back-to-School.

When a sender sends money to help in a child’s education, the child can learn to see their own future potential and empower themselves to affect the world around them.

Create pieces, TVC, OOH y Print adapted to each Market.
MarketLogic handled all pre-production, production and post-production duties in two locations: Dominican Republic and Guatemala.