Transformation around the world

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Every year, Abbott Informatics celebrates a forum dedicated to communicate new products and technologies in each one of its divisions; how they impact different industries, market studies and research as well as successful case studies. Different clients of Abbott Informatics are invited to the 4-days event.

2015 has been a year of transformations at Abbott. This philosophy has to be reflected in every communications effort. MarketLogic had the task to create the new visual identity for the event.

The design had to fulfill two needs: It had to portray the new brand image of Abbott Informatics and it had to present an invitation to discover more of the event. We added another variable; to create a logo with enough mileage to be used in future editions of the event, in different cities of the world and still look updated.

Inspired by the iconic architecture of the big cities where the forum is set, we delivered a solution to embody the brand feeling and its global projection.

We are ready for the forum 2015 and the other ones to come.