Branding

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Situation
Microsoft, worldwide leader in the software industry, needed to develop brand identity and tagline for several new products for their Development Tools suite.

Objective
Develop a brand identity for each product that is consistent with Microsoft’s global branding, consistent with each product’s value proposition and user insights.

Insight
Due to the highly technical user base, we conducted focus groups with industry experts and practitioners. This allowed us to validate the unique value that each product provides.

Solution
Insights are reflected in the iconography, tagline, visual, color choices and other creative resources.