Regional Incentive Program

Gallery imageGallery imageGallery imageGallery image

Situation:

MasterCard did not have direct contact with their salesforce, since they work for the issuing banks that also sell competing products.

Objective:

To create loyalty with the brand, educate and increase the number of MasterCard product activations.

Insight:

Sales staff did not have enough information about the product and its benefits.

Solution:

Developed a MasterCard owned loyalty program (Desafío MasterCard) with incentives and training components that have both online and offline capabilities. It targets and motivates the following areas of the bank: Sales Force and Acquisition Manager.

Results:

Pilot in Puerto Rico had instant engagement. 34% increase in sales in first 3 months. Program has now branched out to 25 countries.