Back to School 2014

Back to School 2014

Situation:
Following our success with the Mother’s Day and Ramadan TVCs, MoneyGram assigned us to produce two Back to School TVC’s for Africa, Caribbean and the Latin American markets.

Objective:
Produce demand and engagement with the true meaning of Back-to-School.

Insight:
When a sender sends money to help in a child’s education, the child can learn to see their own future potential and empower themselves to affect the world around them.

Solution:
Create pieces, TVC, OOH y Print adapted to each Market.
MarketLogic handled all pre-production, production and post-production duties in two locations: Dominican Republic and Guatemala.


 Caribbean


Latam

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