Choose brilliance

Choose brilliance

Situation:
Retailers are commoditizing TVs, tablets and monitors, so consumers are led to believe that all brands are the same.

Objective:
Position AOC as a value brand with very reliable products. This is key for an important household investment.

Insight:
We all want to save and spend less, but we feel even better when we make a smart decision: a great product at an incredible price.

Solution:
Developed the new campaign for AOC around the concept of “Elige ser brilliante” (Choose to be brilliant).


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