Identity & Brand Development

Identity & Brand Development

Situation:
Hyundai introduces new product category, mobile phones.

Objective:
Create identity for Hyundai Mobile, as an independent business unit that shares Hyundai’s brand essence and philosophy.

Insight:
Hyundai is a strong brand, with great design and quality products that is now entering a very competitive, changing and fast growing market.

Solution:
Developed Logo, Brand Guidelines including brand tone for Ads and communication to final consumer and Distributors. Website design and Packaging for each product category.

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