KFC wanted to create a digital activation to celebrate Christmas with its Facebook fans in Latin America and the Caribbean.
Encourage consumers to embrace and enjoy the holiday spirit, and release the “Stress” of the season spending quality time with families and friends at KFC.
We all wish for gifts that are not available in the real world. The digital world made it possible to do so in a fun and engaging way.
Developed a Facebook app that allows users to share special intangible gifts among Facebook friends. Every shared gift accumulated points to be redeemed for tangible gifts or KFC products.