Retailers are commoditizing TVs, tablets and monitors, so consumers are led to believe that all brands are the same.
Position AOC as a value brand with very reliable products. This is key for an important household investment.
We all want to save and spend less, but we feel even better when we make a smart decision: a great product at an incredible price.
Developed the new campaign for AOC around the concept of “Elige ser brilliante” (Choose to be brilliant).